Dtf Meaning Okcupid
The campaign by Wieden + Kennedy reimagines the acronym ‘DTF’, which stands for ‘down to fuck’ in modern dating parlance. OkCupid’s ads instead spell out a number of other dating-related activities for DTF, from ‘down to farmer's market’ to ‘down to fight about the president’. The ads paint a colourful picture of people’s love lives without putting sex at the centre – a clear jab at Tinder and other hook-up apps.
- Jan 23, 2018 OkCupid reimagines that F word with new phrases that change the meaning to refreshing alternatives such as “down to feel fabulous” or “down to flea market.” In the official OkCupid blog, they explain the motivation for the campaign saying, “something has to change, because the problem with phrases like DTF is that too many people.
- Someone who is DTF, therefore, is willing to have sex, or more vulgarly, fuck He told lies??!! Renewal Promises for them, however, as well. Now Reading: Dating apps eyeing him the checkout. OkCupid gives new meaning to the phrase DTF in dating apps first-ever campaign Meet exactly who you want. I did not specified, child of knowledge teens DatingNews.
The visuals were created by Maurizio Cattelan and Pierpaolo Ferrari, the artist and photographer behind ToiletPaper magazine. “We set out to really explore what happened to chivalry and courtship and how modern-day dating seemed to be on a bad trajectory,” says Ian Hart, copywriter at W+K. “Modern dating treats emotions like a disposable commodity. Anyone who’s been single knows this. It’s an aspiration to treating people like people.”
Jul 10, 2018 Some local city agencies apparently aren't DTF. Or at the very least, they're not cool with OKCupid using the casual sex acronym in a series of cheeky new ads (it stands for 'down to fuck'). OkCupid reimagines that F word with new phrases that change the meaning to refreshing alternatives such as “down to feel fabulous” or “down to flea market.” In the official OkCupid blog, they explain the motivation for the campaign saying, “something has to change, because the problem with phrases like DTF is that too many people. OkCupid wants singles to know that its users are DTF, but not in the way you might think. The dating app is unveiling its first-ever marketing push this week with a slew of out-of-home posters.
Tinder transformed its gamified version of dating into a young person’s pursuit, with 80% of its users under the age of 35. But with the app’s casual reputation so clearly delineated, OkCupid was then perceived as somewhat stodgy and serious. Now, as people start to sour on swipe culture, dating apps are looking to meet in the middle. While Tinder is renouncing an app interface that makes people seem disposable, shifting instead to a newsfeed-style interface that allows for slower contemplation, OkCupid is highlighting its fun side by taking on the surreal aesthetic of ToiletPaper and rebranding ‘DTF’ to show that serious dating can still be exciting.
What Is Dtf
Mira Kopolovic is a behavioural analyst at Canvas8, which specialises in behavioural insights and consumer research. She has an MA in creative industries, which focused on artist-brand collaborations, and spends her spare time poring over dystopian literature.